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Privacy Policy

(effective November 21, 2006)
LQExchange.com
http://www.lqexchange.com

General Information

LQExchange.com takes your privacy seriously. Please read the following information to learn more our privacy practices. This policy covers what personally identifiable information LQExchange.com collects and how it is treated. Personally identifiable information is information that can be used to identify visitors to the http://www.lqexchange.com Web Site. This information may be limited to an IP address or extend to personally identifiable information such as your name, address, email address, or phone number.

This policy only applies to http://www.lqexchange.com and does not extend to the practices of other Web Sites that we may link to, companies that we do not own or control, or to people that we do not employ or manage.

Contact Information
We invite you to contact us if you have questions about this privacy policy.

Our Internet address is located at http://www.lqexchange.com

You may contact us by e-mail at info@lqexchange.com

Dispute Resolution

LQExchange.com is committed to resolving any dispute you may have regarding our privacy policy quickly and efficiently.

Disputes will be handled via email. Our best effort will be made to promptly correct any errors.

Information Collection

When visiting Web Sites certain information about you and your computer can sometimes be collected. This section explains what information LQExchange.com collects, and how it is used.

Information Collected - What information do we collect and why?

We may collect the following identifiable information about our visitors at any time now or in the future:

• user.name (optional)
• user.home-info.online.email (optional)
• user.home-info.postal (optional)
• user.home-info.telecom.telephone (optional)
• user.bdate (optional)
• user.gender (optional)
• user.employer (optional)
• user.department (optional)
• user.jobtitle (optional)
• user.business-info.postal (optional)
• user.business-info.telecom.telephone (optional)
• user.business-info.online.email (optional)
• thirdparty.name (optional)
• thirdparty.home-info.online.email (optional)
• thirdparty.home-info.postal (optional)
• thirdparty.home-info.telecom.telephone (optional)
• thirdparty.bdate (optional)
• thirdparty.gender (optional)
• thirdparty.employer (optional)
• thirdparty.department (optional)
• thirdparty.jobtitle (optional)
• thirdparty.business-info.postal (optional)
• thirdparty.business-info.telecom.telephone (optional)
• thirdparty.business-info.online.email (optional)
• dynamic.clickstream
• dynamic.http
• dynamic.clientevents
• dynamic.searchtext
• dynamic.interactionrecord
• dynamic.cookies
• dynamic.miscdata
• We collect identifiable information for the following reasons: Completion and Support of Current Activity
• Web Site and System Administration
• Research and Development
• One-time Tailoring
• Pseudonymous Analysis
• Pseudonymous Decision
• Individual Analysis
• Individual Decision

A. Overview

LQExchange.com and related network of websites is owned and operated by The Quality Exchange (for convenience in this Privacy Policy collectively referred to as “LQExchange.com”). You can access this Site via our Web site at www.lqexchange.com.

This Privacy Policy applies to information collected from users who access or transact business or exchange information via our websites.

Notification of Changes

LQExchange.com takes the privacy of your personal information very seriously and will use your information only in accordance with the terms of this Privacy Policy. LQExchange.com will not sell or rent your personal information to third parties. However, as described in more detail in Section B.4 below, there are limited circumstances when some of your personal information will be shared with third parties, under certain restrictions.

This Privacy Policy is incorporated into and subject to the LQExchange.com Terms of Site. By using the LQExchange.com Web site you are agreeing to the LQExchange.com’s Terms of Site and providing your express consent to the use and disclosure of information you provide to LQExchange.com as described in this Privacy Policy.

B. Answers to Specific Questions

1. What kind of information does LQExchange.com collect about you?

a. User ID

Whenever you use the LQExchange.com Site, we assign a unique number to your computer (“User ID”). The User ID is linked to information about your use of the Site generally, including the searches you perform and the times you choose to click on, and purchase, items searched. The User ID you are assigned is not linked to any personal information and you remain anonymous to the LQExchange.com Site.

b. Server Logs

If you access and use the Site our Web server collects and logs certain standard information about your visit, like the pages you view, the links you click on, and other actions you take when using the Site. We also collect and log certain standard information that your browser communicates to every Web site you visit such as your IP address, the type of browser you are using, and the Web site you came from when you linked to the LQExchange.com Web site.

c. Cookies

“Cookies” are small files of data that reside on your computer and allow us to recognize you as a user of the Site if you return to the LQExchange.com Web site using the same computer and browser. LQExchange.com uses cookies in several ways. A user ID cookie will be used to track your use of the Site. This cookie is persistent and will remain with your browser unless you clear your saved cookies. We place other cookies on your computer to track your use of the Site, and to ensure that any information delivered is relevant to you. Various additional temporary session cookies are used each time you access the Site. These only remain on your computer until you close your browser (typically when you next log off). LQExchange.com uses cookies to store information on your computer in order to save you time and effort by eliminating the need to repeatedly enter the same information.

Although browsers typically are pre-configured to accept cookies, you can set your browser to decline cookies or to notify you when they are sent to you by following the relevant instructions that come with your browser software. If you choose to decline cookies, you may not be able to use certain features of the Site that depend on cookies to function properly. You can delete cookies at any time by following the relevant instructions in your browser software.

LQExchange.com has relationships with third-parties who serve the advertisements you see when you visit our Site. These companies may use certain information about your visit to the Site in order to provide advertisements about goods and other Sites that may be of interest to you. The information used in this process is not personally-identifiable to our ad server. In the course of serving ads on our Site, these third-parties may place or recognize a unique “cookie” on your browser.

d. Customer Support Information

If you correspond with us in any manner and for any purpose (e.g. e-mails to customer support), we retain such information in order to evaluate and improve our Site and quality of customer support.

e. Personal Information You Submit

You are always able to use the LQExchange.com Site without providing us with any personally identifiable information.

2. How will the information that LQExchange.com collects be used?

We use the information that we collect from you in order to:

• provide you with our Site including, without limitation, to personalize and customize the information that we display to you;
• improve the Site and to develop new products and Sites that would interest you;
• activate searches on your behalf and to facilitate transactions on your behalf;
• ensure that we are compensated by our partners;
• contact you;
• conduct research; and
• generate anonymous reports for internal use and for our external partners.

We also use this information in aggregate form to better understand what purchases users want to make and help provide better offers and a more effective Site. We may also develop aggregate - but not individual - reports for our partners. An example of a summary report might be “500 users booked vacation rentals to a specific destination during the month of November.”

3. With whom does LQExchange.com share the information it collects about you?

LQExchange.com does not rent, sell, disclose or share your personal information with any third parties, except in the following limited circumstances:

a. When we have your consent.

b. We disclose information when required by law or judicial authority (e.g. to respond to subpoenas, court orders, or legal process, or to protect our legal rights or defend against legal claims).

c. We may access and/or disclose your personal information if we believe such action is necessary to: (i) comply with the law or legal process; (ii) protect and defend the rights or property of LQExchange.com (including the enforcement of our agreements); or (iii) act in urgent circumstances to protect the personal safety of our users or members of the public.

d. We disclose such information in order to enforce or investigate potential violations of our Terms of Site, or to prevent or take action regarding illegal activities.

e. If LQExchange.com is ever merged with another company, or if LQExchange.com buys, sells or reorganizes some or all part(s) of its business, parties involved in such a transaction would gain access to the information that LQExchange.com has collected over time. Such third parties would be required, however, to adhere to the provisions of this Privacy Policy until such time as it was amended in accordance with the process for modification set forth herein.

f. We share trend and aggregate information with our partners for business purposes and with other third parties for marketing purposes. We might disclose, for example, that a certain percentage of our users list their home airport as Sacramento. However, this aggregated information is in no way traceable to any specific personal information.

4. What are the opt-out choices LQExchange.com provides you with regarding the collection, use, and distribution of your information?

If you choose to provide personal information to LQExchange.com, you may change or delete your preferences at anytime.

5. What security procedures does LQExchange.com use to protect against the loss, misuse, or alteration of information it collects?

LQExchange.com maintains a variety of industry-standard physical, electronic, and procedural safeguards to protect personal information about you. We store the personal information you provide on computer systems access to which is limited and which are located in industry-standard secured facilities. We operate secure data networks protected by industry-standard firewall and password protection systems. Our internal security and privacy policies are periodically reviewed and enhanced as necessary. Only those employees and LQExchange.com contractors who need to access your personal information in order to provide you with LQExchange.com products and Sites have access to personal information about.

While LQExchange.com takes reasonable steps to secure your personal information, no information storage system is fault-proof particularly when it involves data that is transmitted over the Internet. If LQExchange.com's security systems are breached, LQExchange.com may attempt to notify you electronically and, by using the Site and/or providing personal information to us, you agree that we can notify you electronically either by sending a notice to the e-mail address you have supplied or by posting a notice on the LQExchange.com Web site.

6. How long does LQExchange.com retain information about me?

LQExchange.com will retain information from which it is possible to identify you for a reasonable time bearing in mind the possibility of your re-using the Site. If you would like your information to be deleted at any time you should contact us via email.

7. How can you access the information LQExchange.com has about you or correct it?

If you would like to change or update your user profile please log in to the site with your valid credentials and click on “Edit Profile”. We are committed to providing you with reasonable access to the information we have about you and reasonably assisting you in managing the personal information you share with us.

C. Notification of Changes to this Privacy Policy

Because our business and Sites are changing and improving all the time, in the future we may find it necessary to make changes to this Privacy Policy. If we make any material changes to this Privacy Policy we will post a notice on our Site to that effect. Any such changes will become effective 30 days after we have posted them and your subsequent use of the Site and/or the Web site will signify your consent to the changes. We encourage you to review our Privacy Policy whenever you visit the LQExchange.com Web site.

Information Recipients - Who has access to the information collected?

• Ourselves and/or our entities acting as our agents or entities for which we are acting as an agent.
• Delivery services possibly following different practices.
• Legal entities following our practices.
• Legal entities following different practices.
• Unrelated third parties.
• Public Fora.

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